The above title may sound like a play on words, even an intentional tongue-twister; but, straight-up… its not.

‘Cause, maybe, just maybe your failure or success as an entrepreneur could be about one very simple question.

To say it differently, when it comes to waking up every morning and going through the motions of the what and how… have you ever considered if those are in alignment with your “why?”

Listen into Simon above to hear his version…