{"id":3363,"date":"2017-07-04T05:51:41","date_gmt":"2017-07-04T05:51:41","guid":{"rendered":"https:\/\/risky.tv\/?p=3363"},"modified":"2017-07-04T05:51:41","modified_gmt":"2017-07-04T05:51:41","slug":"stand-means-everything","status":"publish","type":"post","link":"https:\/\/risky.tv\/stand-means-everything\/","title":{"rendered":"What You Stand For Means Everything"},"content":{"rendered":"<p>This is an oldie (from <strong>a 1997 presentation to Apple employees<\/strong>) but a flat out goodie. A pure lesson in getting past the surface of the nut &#8216;n bolts of features and benefits, straight to the heart of the matter.<\/p>\n<blockquote><p>From <em>Presentation Zen<\/em>:<\/p><\/blockquote>\n<p>This was an important presentation to let employees know where the company stood and where it was heading. A typical CEO may have put together a slide deck and run through a kind of SWOT analysis. But in this presentation, Jobs \u2014dressed in shorts, sandles and a black turtleneck\u2014 stood before the audience and took them on a journey, without notes or slides, where he did touch on Apple\u2019s Strong &amp; Weak points, and also on the Opportunities and Threats, but in a way that was conversational with clear examples. Jobs starts the talk by stating the problem (the \u201cideal world\u201d is implied):<\/p>\n<p><em>\u201cThis is a very complicated world,\u00a0it&#8217;s a very\u00a0noisy world.\u00a0And we&#8217;re not going to get the chance to get\u00a0people to\u00a0remember\u00a0much about us.\u00a0No company is. So we have to be really clear on\u00a0what we\u00a0want them to know about us.&#8221;<\/em><\/p>\n<blockquote><p>Watch the video above first&#8230; then&#8230; <a href=\"http:\/\/www.presentationzen.com\/presentationzen\/2016\/09\/shortly-after-he-returned-to-apple-in-1997-he-gave-an-internal-presentation-to-employees-from-the-town-hall-building-on-the.html\" target=\"_blank\" rel=\"noopener\">read the entire article here&#8230;<\/a><em><br \/>\n<\/em><\/p><\/blockquote>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"name\" content=\"What You Stand For Means Everything\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/risky.tv\/wp-content\/uploads\/2017\/07\/vmg9jzchtsq.jpg\" \/><meta itemprop=\"description\" content=\"This is an oldie (from a 1997 presentation to Apple employees) but a flat out goodie. A pure lesson in getting past the surface of the nut &#039;n bolts of features and benefits, straight to the heart of the matter. From Presentation Zen: This was an important presentation to let employees know where the\" \/><meta itemprop=\"uploadDate\" content=\"2017-07-04T05:51:41+00:00\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/vmG9jzCHtSQ\" \/><meta itemprop=\"duration\" content=\"PT6M55S\" \/><meta itemprop=\"isFamilyFriendly\" content=\"false\" \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an oldie (from a 1997 presentation to Apple employees) but a flat out goodie. A pure lesson in getting past the surface of the nut &#8216;n bolts of features and benefits, straight to the heart of the matter. From Presentation Zen: This was an important presentation to let [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[373,64],"class_list":["post-3363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-failure-success","tag-marketing","tag-steve-jobs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You Stand For Means Everything &#8211;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/risky.tv\/stand-means-everything\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What You Stand For Means Everything &#8211;\" \/>\n<meta name=\"twitter:description\" content=\"This is an oldie (from a 1997 presentation to Apple employees) but a flat out goodie. 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