{"id":3357,"date":"2017-06-27T18:09:46","date_gmt":"2017-06-27T18:09:46","guid":{"rendered":"https:\/\/risky.tv\/?p=3357"},"modified":"2017-06-27T18:09:46","modified_gmt":"2017-06-27T18:09:46","slug":"principles-persuasion","status":"publish","type":"post","link":"https:\/\/risky.tv\/principles-persuasion\/","title":{"rendered":"The Six Universal Principles of Persuasion"},"content":{"rendered":"<p>If you haven&#8217;t read Dr. Robert Cialdini&#8217;s book on Persuasion, it might just change the way you think about marketing, or communication in general.<\/p>\n<p>We used to teach some of this at Infusionsoft University and it always drove some really interesting conversations as <strong>people started identifying these different factors in their own lives<\/strong>.<\/p>\n<p>The more you&#8217;re aware of stuff like this, the more you&#8217;ll see it, avoid it, embrace it, or leverage it.<\/p>\n<blockquote><p>This post originally appeared inside the <a href=\"http:\/\/www.monkeypodmarketing.com\/og-membership\/\" target=\"_blank\" rel=\"noopener\">MonkeyPod Grove<\/a> and was written and shared by Greg Jenkins<\/p><\/blockquote>\n<p><span itemprop=\"video\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"name\" content=\"The Six Universal Principles of Persuasion\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/cfdczn7rybw.jpg\" \/><meta itemprop=\"description\" content=\"If you haven&#039;t read Dr. Robert Cialdini&#039;s book on Persuasion, it might just change the way you think about marketing, or communication in general. We used to teach some of this at Infusionsoft University and it always drove some really interesting conversations as people started identifying these di\" \/><meta itemprop=\"uploadDate\" content=\"2017-06-27T18:09:46+00:00\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/cFdCzN7RYbw\" \/><meta itemprop=\"duration\" content=\"PT11M51S\" \/><meta itemprop=\"isFamilyFriendly\" content=\"false\" \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t read Dr. Robert Cialdini&#8217;s book on Persuasion, it might just change the way you think about marketing, or communication in general. We used to teach some of this at Infusionsoft University and it always drove some really interesting conversations as people started identifying these different factors in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Six Universal Principles of Persuasion &#8211;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/risky.tv\/principles-persuasion\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Six Universal Principles of Persuasion &#8211;\" \/>\n<meta name=\"twitter:description\" content=\"If you haven&#8217;t read Dr. Robert Cialdini&#8217;s book on Persuasion, it might just change the way you think about marketing, or communication in general. We used to teach some of this at Infusionsoft University and it always drove some really interesting conversations as people started identifying these different factors in [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@riskyvideo\" \/>\n<meta name=\"twitter:site\" content=\"@riskyvideo\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/\"},\"author\":{\"name\":\"Risky.tv\",\"@id\":\"https:\/\/risky.tv\/#\/schema\/person\/779ae4f07b5ba36821be401dccdaa0a4\"},\"headline\":\"The Six Universal Principles of Persuasion\",\"datePublished\":\"2017-06-27T18:09:46+00:00\",\"dateModified\":\"2017-06-27T18:09:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/\"},\"wordCount\":99,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/risky.tv\/#organization\"},\"image\":{\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg\",\"articleSection\":[\"OMG &amp; Profound\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/risky.tv\/principles-persuasion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/\",\"url\":\"https:\/\/risky.tv\/principles-persuasion\/\",\"name\":\"The Six Universal Principles of Persuasion &#8211;\",\"isPartOf\":{\"@id\":\"https:\/\/risky.tv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg\",\"datePublished\":\"2017-06-27T18:09:46+00:00\",\"dateModified\":\"2017-06-27T18:09:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/risky.tv\/principles-persuasion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/#primaryimage\",\"url\":\"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg\",\"contentUrl\":\"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg\",\"width\":480,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/risky.tv\/principles-persuasion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/risky.tv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Six Universal Principles of Persuasion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/risky.tv\/#website\",\"url\":\"https:\/\/risky.tv\/\",\"name\":\"Risky TV\",\"description\":\"Videos For Mastering Life&#039;s Risks\",\"publisher\":{\"@id\":\"https:\/\/risky.tv\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/risky.tv\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/risky.tv\/#organization\",\"name\":\"M4 Research\",\"url\":\"https:\/\/risky.tv\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/risky.tv\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/risky.tv\/wp-content\/uploads\/2016\/10\/m4-logo-267x90-thrivecart.png\",\"contentUrl\":\"https:\/\/risky.tv\/wp-content\/uploads\/2016\/10\/m4-logo-267x90-thrivecart.png\",\"width\":267,\"height\":90,\"caption\":\"M4 Research\"},\"image\":{\"@id\":\"https:\/\/risky.tv\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/riskytv\",\"https:\/\/x.com\/riskyvideo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/risky.tv\/#\/schema\/person\/779ae4f07b5ba36821be401dccdaa0a4\",\"name\":\"Risky.tv\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/risky.tv\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c858c827f6dce8e8070fc593eae5ba5d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c858c827f6dce8e8070fc593eae5ba5d?s=96&d=mm&r=g\",\"caption\":\"Risky.tv\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Six Universal Principles of Persuasion &#8211;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/risky.tv\/principles-persuasion\/","twitter_card":"summary_large_image","twitter_title":"The Six Universal Principles of Persuasion &#8211;","twitter_description":"If you haven&#8217;t read Dr. Robert Cialdini&#8217;s book on Persuasion, it might just change the way you think about marketing, or communication in general. We used to teach some of this at Infusionsoft University and it always drove some really interesting conversations as people started identifying these different factors in [&hellip;]","twitter_image":"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg","twitter_creator":"@riskyvideo","twitter_site":"@riskyvideo","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/risky.tv\/principles-persuasion\/#article","isPartOf":{"@id":"https:\/\/risky.tv\/principles-persuasion\/"},"author":{"name":"Risky.tv","@id":"https:\/\/risky.tv\/#\/schema\/person\/779ae4f07b5ba36821be401dccdaa0a4"},"headline":"The Six Universal Principles of Persuasion","datePublished":"2017-06-27T18:09:46+00:00","dateModified":"2017-06-27T18:09:46+00:00","mainEntityOfPage":{"@id":"https:\/\/risky.tv\/principles-persuasion\/"},"wordCount":99,"commentCount":0,"publisher":{"@id":"https:\/\/risky.tv\/#organization"},"image":{"@id":"https:\/\/risky.tv\/principles-persuasion\/#primaryimage"},"thumbnailUrl":"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg","articleSection":["OMG &amp; Profound"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/risky.tv\/principles-persuasion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/risky.tv\/principles-persuasion\/","url":"https:\/\/risky.tv\/principles-persuasion\/","name":"The Six Universal Principles of Persuasion &#8211;","isPartOf":{"@id":"https:\/\/risky.tv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/risky.tv\/principles-persuasion\/#primaryimage"},"image":{"@id":"https:\/\/risky.tv\/principles-persuasion\/#primaryimage"},"thumbnailUrl":"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg","datePublished":"2017-06-27T18:09:46+00:00","dateModified":"2017-06-27T18:09:46+00:00","breadcrumb":{"@id":"https:\/\/risky.tv\/principles-persuasion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/risky.tv\/principles-persuasion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/risky.tv\/principles-persuasion\/#primaryimage","url":"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg","contentUrl":"https:\/\/risky.tv\/wp-content\/uploads\/2017\/06\/hqdefault-22.jpg","width":480,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/risky.tv\/principles-persuasion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/risky.tv\/"},{"@type":"ListItem","position":2,"name":"The Six Universal Principles of Persuasion"}]},{"@type":"WebSite","@id":"https:\/\/risky.tv\/#website","url":"https:\/\/risky.tv\/","name":"Risky TV","description":"Videos For Mastering Life&#039;s Risks","publisher":{"@id":"https:\/\/risky.tv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/risky.tv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/risky.tv\/#organization","name":"M4 Research","url":"https:\/\/risky.tv\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/risky.tv\/#\/schema\/logo\/image\/","url":"https:\/\/risky.tv\/wp-content\/uploads\/2016\/10\/m4-logo-267x90-thrivecart.png","contentUrl":"https:\/\/risky.tv\/wp-content\/uploads\/2016\/10\/m4-logo-267x90-thrivecart.png","width":267,"height":90,"caption":"M4 Research"},"image":{"@id":"https:\/\/risky.tv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/riskytv","https:\/\/x.com\/riskyvideo"]},{"@type":"Person","@id":"https:\/\/risky.tv\/#\/schema\/person\/779ae4f07b5ba36821be401dccdaa0a4","name":"Risky.tv","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/risky.tv\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c858c827f6dce8e8070fc593eae5ba5d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c858c827f6dce8e8070fc593eae5ba5d?s=96&d=mm&r=g","caption":"Risky.tv"}}]}},"_links":{"self":[{"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/posts\/3357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/comments?post=3357"}],"version-history":[{"count":0,"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/posts\/3357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/media\/3358"}],"wp:attachment":[{"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/media?parent=3357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/categories?post=3357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risky.tv\/wp-json\/wp\/v2\/tags?post=3357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}