How To Create a Loyal Pack of Raving Fans

Created by Glen Allsopp, from Gaps.com, this animated video gives a 5-minute summary of one of his favorite business books:

Oversubscribed, by Daniel Priestley.

One key takeaway from many of the nuggets in the above via:

“Don’t go broke trying to sell information. [Instead] Make millions giving it away for free.. and then charging to make it happen [implementation].